Medical Minds

Educating Physicians & Patients

Educating Physicians & Patients

BIG AGENCY THINKING IN AN AGILE, KNOWLEGEABLE, RESPONSIVE GROUP


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Medical Communications:Opinion leader engagement, clinical advisory boards, HCP education, patient advocacy, eLearning, medical writing and publications, interactive training and tools.


CASE STUDIES

Working With Opinion Leaders at the Forefront of Innovation in Healthcare

SERVICES

Experts in Medical Marketing—From Strategy to Execution

Medical Minds is well respected for our long-term experience in the healthcare arena. Our unique depth and breadth of scientific, clinical, and creative capabilities allow us to work with minimal supervision to support companies from early-stage development through clinical trials and commercialization. Our network of connections in industry and with academia/healthcare practitioners is key in delivering on our clients’ needs.

DEVELOPMENT

  • Early-Stage Strategy
  • Advisory Boards
  • Opinion Leader Relations
  • Competitive Intelligence
  • Congress Monitoring & Reports
  • Medical Writing

PRELAUNCH

  • Communications Strategy
  • KOL-Driven Education
  • Slide Library Development
  • Patient & HCP Training
  • eLearning
  • Meeting Planning

COMMERCIALIZATION

  • HCP On-Label Education
  • Patient Advocacy & Education
  • Interactive Training & Tools
  • Strategic Branding
  • Product Brand Development
  • Collateral Development & Production

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EXPERIENCE


Innovative, Impactful Solutions, Implemented in Almost Every Disease Category


Our 25 years’ experience with pharmaceuticals, biotech, diagnostics, and devices across multiple disease categories makes us fast, flexible, and easy to work with. We clearly grasp the clinical/scientific aspects—as well as the significance—of new approaches to healthcare. By sharing our knowledge and cross-functional experience with our clients, we contribute as team players from strategy to tactical execution.


Cardiology Dermatology Diabetes Gastroenterology Neurology


Obesity Oncology Ophthalmology Urology/Women's Health

The full spectrum of our experience includes allergy, cardiology, dermatology, diabetes, gastroenterology, hematology/anemia, infectious disease, neurology, obesity/bariatrics, oncology, ophthalmology, orthodontics, rheumatology, and wound healing.

Perspectives

Our perspectives are based on our work with hundreds of opinion leaders—physicians, nurses, social workers, patient advocates and business people—to develop educational programs in almost every disease category. Here we share what we have learned and continue to learn that makes a difference in healthcare.
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Content Development and Medical Writing: What’s the Difference? Does It Matter?
The ways in which we communicate are evolving. Content development and medical writing are different disciplines―and each discipline can learn a lot from the other.

This whitepaper describes how to tell the whole story, clearly and completely in short and long medical communications.
 

The Life of a Foundational Slide Library

Patient Participation in Medical Decisions

Effective eLearning: The Essential Elements

ABOUT

Our Story

Building on exceptionally strong foundations in science and medicine and diverse clinical, regulatory, creative, marketing, and people perspectives, our team has worked together since the late 1990s developing initiatives—prelaunch, launch, and beyond—for healthcare products and services in almost every category. We leverage skills only a senior-level team can bring, to deliver unique, effective, tailored solutions that change thinking and behavior.

Our Leadership

LYNN NYE, PHD

JULIAN KAYE, PHD

JERI MCMACKEN

Lynn Nye Julian Kaye Jeri McMacken
President
Scientific Director
Operations Director

Videos

Engaging Opinion Leaders to Support Clinical and Commercial Success.

This series of short videos featuring excerpts from a presentation at the Strategic HCP Partnership Summit is based on our Medical Minds team experience working with hundreds of opinion leaders in almost every disease category.

WORKING WITH OPINION LEADERS IN LIVE & VIRTUAL ADVISORY BOARDS

In the first 3 segments we talk about strategies for engaging with opinion leaders and building long-term relationships. In the final two segments of our series of short videos we focus on our six steps for successful advisory boards as well as real-life case studies illustrating common pitfalls and how to avoid them.
1. Strategies for Engaging With Opinion Leaders: Strategies across the product life cycle from development through commercialization.
2. What do Opinion Leaders Say About Industry? A series of quotes illustrating perspectives from healthcare professionals.
3. Strategic Planning in Opinion Leader Relationships: Long-term strategies that keep the end in mind and reach all target audiences.
4. Six Steps for Successful Advisory Boards: Our roadmap for the best outcomes.
5. Advisory Board Case Studies: The Good, the Bad and the Ugly: Real-life case studies illustrating common pitfalls and how to avoid them.


Need to develop your opinion leader strategy?CONTACT OUR TEAM NOW