Medical Minds

Educating Physicians & Patients

Perspectives

Our perspectives are based on our work with hundreds of opinion leaders—physicians, nurses, social workers, patient advocates and business people—to develop educational programs in almost every disease category. Here we share what we have learned and continue to learn that makes a difference in healthcare.
Content Development and Medical Writing: What’s the Difference? Does It Matter?
The ways in which we communicate are evolving. Content development and medical writing are different disciplines―and each discipline can learn a lot from the other.
This whitepaper describes how to tell the whole story, clearly and completely in short and long medical communications.

Just Released: A Unique Book That Supports Patient Participation in Medical Decisions

Our patient communication specialist, Kristen Allen, has published “Good Decisions Are the Best Medicine: How to Work With Your Doctor to Optimize Outcomes.” It’s a different approach to patient self-advocacy in an easy-to-read, disease-agnostic, hands-on format including practical exercises and resources designed to help patients make decisions that meet their personal needs.

Lynn loves this book. She contributed to its development during the planning stages and reviews of the first drafts. And she agrees with Kristen that good decisions are at the heart of getting the best healthcare.

 

Planning Advisory Boards

Strategic premeeting planning generates the best ROI for live and virtual advisory boards

Learn 5 Key Steps to Ensure Successful Outcomes

Optimizing Advisory Board Formats

The optimal format for an advisory board depends on the objectives and the stage of development

View Examples
Development to Prelaunch and Commercialization

The Life of a Foundational Slide Library

A step-by-step guide to creating a Foundational Slide Library in collaboration with national and regional opinion leaders to ensure that it meets the needs of your target audience. If you create it internally without listening to your audience you are only thinking in an echo chamber.

From development through launch and commercialization, a Foundational Slide Library is a living document that plays an important role throughout the life of a medical product or service. It supports a common language and consistent communication in all training and education programs.

Effective eLearning: The Essential Elements
The four fundamental principles described in this white paper help us communicate effectively with overburdened HCPs and make it easy for them to access and retain knowledge and keep up to date in our complex health care environment.

 

Redefined: The Role of Healthcare Companies in HCP Education
Lynn contributed her perspectives to several of the segments in this video series on Rethinking Clinical Content sponsored by Elsevier.

Key points from these discussions are highlighted in this white paper published by Elsevier. As noted in the whitepaper, healthcare companies have a tremendous opportunity to become a user-centered source of credible educational content by providing the information HCPs need to make better medical decisions and improve patient care.

Developing credible content, communicated in a way that is easy-to-access for overburdened healthcare professionals is one of the most important aspects of our work at Medical Minds.

 

The Advantages Of Virtual Advisory Boards: Why We Will Want Them Even Post Pandemic
Strategic planning and staging of virtual advisory boards can generate a better ROI with greater engagement than live meetings.
This whitepaper builds on our well-established advisory board process and provides examples of virtual advisory board formats that optimize engagement and enrich feedback while minimizing time spent in online meetings.
Reflections on biomarkers: so far along, so far to go
CAP Today
Targeted therapy is advancing at an exponential pace making it difficult for the oncology community to keep up. This article outlines advances in biomarker testing reported by researchers at the major academic centers in the US and emphasizes the need for more rapid and effective communication between oncologists, pathologists, patients and their families to ensure that patients are tested and receive appropriate therapy.
Advisory Boards: The Good, The Bad, and The Ugly
Our philosophy for advisory boards is simple: clearly define and agree on the objective; prepare and rehearse every aspect of an ad board prior to the event. That sounds obvious, but you might be surprised by how many companies don’t do it.
This whitepaper outlines our Medical Minds process for successful advisory boards. It includes real-life case studies from a company that did it well and another that made some mistakes that could have been avoided.
What’s Good For The Patient Is Good For The Brand
With the right mindset we can help patients—and our brands—by producing materials that deliver value to both.
In this white paper we describe a simple approach to supporting our clients’ goals as well as developing the information and materials that patients need in a format they can understand.