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Contents of this whitepaper
The ways in which we communicate are evolving. Content development and medical writing are different disciplines―and each discipline can learn a lot from the other.
Content development has emerged as an important discipline in a time when we are bombarded with information. To communicate effectively in an environment of social media, online news, and the internet in general, we use headlines and short phrases to engage and inform the audience about new and important information.
- LESSONS FROM CONTENT DEVELOPMENT
- LESSONS FROM MEDICAL WRITING
- CASE STUDY: How Medical Communications Contributed to Slow Adoption of Biosimilars in the US
- THE BOTTOM LINE.