Privacy Policy - Medical Minds

Medical Minds, Inc, and its affiliated companies (“Med-Minds”, “we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy sets out how we collect, store, process, transfer, share and use data that identifies or is associated with you (“personal information”) and information regarding our use of cookies and similar technologies.
Med-Minds provides healthcare communication services to the pharmaceutical, medical device and biotechnology industries as well as patient and physician organizations. Service Offerings include; advisory boards, educational programs for healthcare professionals and patients, including initiatives—prelaunch, launch, and beyond—for a wide variety of healthcare products and services in almost every disease category. We send relevant communications to subscribers from our website (our “Website”) located at www.med-minds.com (“Service Offerings”).
This Privacy Policy applies to our Website and related Service Offerings and any related communication including emails, social media communication and physical mail collateral.
Before accessing our Website or Service Offerings, please ensure that you have read and understood our collection, storage, use and disclosure of your personal information as described in this Privacy Policy.
Medical Minds is the data controller of the personal information we hold about you.
PERSONAL INFORMATION WE COLLECT ABOUT YOU AND HOW WE USE IT
We process personal information about individuals that are our direct customers and business contacts, and where our customer is a business or similar entity, individuals that are our customer’s employees, agents and other representatives. These individuals about whom we collect personal information are referred to as “you” throughout this Privacy Policy.
We collect personal information about you when you voluntarily submit information directly to us when you access our Website or use Service Offerings. This can include information you provide to us when you complete a form, correspond with us via the Website, phone, email or otherwise, subscribe to our mailing lists, newsletters or other forms of marketing communications, respond to surveys or use some other feature of Service Offerings as available from time to time.
If you choose not to provide personal information, we may not be able to provide Service Offerings to you or respond to your other requests.
Article A sets out the categories of personal information we collect about you and how we use that information. The table also lists the legal basis which we rely on to process the personal information, the categories of recipients of the personal information, and information as to how we determine applicable retention periods.
We also automatically collect personal information about you indirectly about how you access and information about the device you use to access Service Offerings.
Article B sets out the categories of personal information we collect about you automatically and how we use that information. The table also lists the legal basis which we rely on to process the personal information, the categories of recipients of the personal information, and information as to how we determine applicable retention periods.
We may link or combine the personal information we collect about you and the information we collect automatically. This allows us to provide you with a personalized experience regardless of how you interact with us.
We may anonymize and aggregate any of the personal information we collect, including information about individuals that are your subscribers, website visitors or customers (so that it does not directly identify you or them). We may use anonymized information for purposes that include testing our IT systems, research, data analysis, improving Service Offerings and developing new products and features. We may also share such anonymized information with others.
CUSTOMER DATA WE MAY PROCESS THROUGH THE PROVISION OF OUR SERVICE OFFERINGS
Please note that, during the provision of our Service Offerings, we may also process information about individuals that are subscribers, website visitors or customers of our customers (which we call “Customer Data”).
The relevant customer will have its own privacy policy which will apply to Customer Data and any questions should be directed to that customer.
MARKETING AND ADVERTISING
From time to time with your consent, we may contact you with relevant information about our Service Offerings. Most messages we send will be by email. For some messages, we may use the personal information we collect about you to help us determine the most relevant information to share with you.
If you do not want to receive such messages from us, you may opt-out by clicking on the unsubscribe link at the bottom of our emails. Please note that you are not permitted to unsubscribe or opt-out of non-promotional messages regarding your account, such as account verification, changes or updates to features of Service Offerings, or technical or security notices.
STORING AND TRANSFERRING YOUR PERSONAL INFORMATION
Security. We implement appropriate technical and organizational measures to protect your personal information against accidental or unlawful destruction, loss, change or damage.
COOKIES AND SIMILAR TECHNOLOGIES
When you use our Service Offerings, read our emails, or otherwise engage with us through a computer or mobile device, we and our third party service providers, automatically collect information about how you access and use Service Offerings and information about the device you use to access Service Offerings. We use this information to enhance and personalize your user experience, to monitor and improve our Website and Service Offerings, and for other internal purposes.
Article B sets out the categories of personal information we collect about you automatically and how we use that information.
We typically collect this information through a variety of tracking technologies, including cookies, Flash objects, web beacons, embedded scripts, location-identifying technologies, and similar technology (collectively, “tracking technologies”). We may combine this information with other personal information we collect directly from you.
Our Website uses cookies to distinguish you from other users of our Website. Cookies are pieces of code that allow for personalization of our Website by saving your information such as user ID and other preferences. A cookie is a small data file that we transfer to your device’s hard disk (such as your computer or smartphone) for record-keeping purposes. To learn more, consult our Cookie Policy below.
COOKIE POLICY
We use the following types of cookies:
Strictly necessary cookies. These are cookies that are required for the essential operation of our Website such as to authenticate users and prevent fraudulent use.
Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.
Functionality cookies. These are used to recognize you when you return to our Website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
Targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on them more relevant to your interests. We may also share this information with third parties for this purpose.
We may collect analytics data, or use third-party analytics tools such as Google Analytics, to help us measure traffic and usage trends for Service Offerings and to understand more about the demographics of our users.
We may also work with third party partners to employ technologies, including the application of statistical modeling tools, which permit us to recognize and contact you across multiple devices.
Although we do our best to honor the privacy preferences of our users, we are unable to respond to Do Not Track signals set by your browser at this time.
The cookies we use are designed to help you get the most from our Website but if you do not wish to receive cookies, most browsers allow you to change your cookie settings. Please note that if you choose to refuse cookies you may not be able to use the full functionality of our Website. These settings will typically be found in the “options” or “preferences” menu of your browser.
Deleting cookies does not delete non-cookie technologies such as Local Storage Objects (LSOs) such as Flash objects and HTML5. Various browsers may offer their own management tools for removing HTML5 LSOs.
THIRD PARTY DATA COLLECTION AND INTEREST BASED ADVERTISING
We participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history.
We permit third party online advertising networks, social media companies and other third party services to collect information about your use of our website and mobile apps over time so that they may play or display ads on our Service Offerings, on other websites, apps or services you may use, and on other devices you may use.
Typically, though not always, the information used for interest-based advertising is collected through cookies or similar tracking technologies, which recognize the device you are using and collect information, including clickstream information, browser type, time and date you visited the site and other information. We may share a common account identifier (such as an email address or user ID) with our third party advertising partners to help identify you across devices.
We and our third party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.
LINKS TO THIRD PARTY SITES
Our Website may, from time to time, contain links to and from third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.
OUR POLICY TOWARDS CHILDREN
The Service is intended to be used by adults and we do not knowingly collect personal information from children under 13. If you become aware that your child has provided us with personal information, please contact us using the details below so that we can take steps to remove such information and terminate any account your child has created with us.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time and so you should review this page periodically. When we change this Privacy Policy in a material way, we will update the “last modified” date at the end of this Privacy Policy. Changes to this Privacy Policy are effective when they are posted on this page.
NOTICE TO YOU
If we need to provide you with information about something, whether for legal, marketing or other business related purposes, we will select what we believe is the best way to get in contact with you. We will usually do this through email or by placing a notice on our Website. The fact that we may send notices to you will not stop you from being able to opt out of certain types of contact as described in this Privacy Policy.
CONTACTING US
Regardless of your location, any questions, comments and requests regarding this Privacy Policy are welcome and should be addressed to the Operations Manager at jeri.mcmacken@med-minds.com.
This Privacy Policy was last modified on December 24, 2020.

ARTICLE A – PERSONAL INFORMATION WE COLLECT WHEN YOU USE OUR SERVICE OFFERINGS

CATEGORIES OF PERSONAL INFORMATION
- CONTACT INFORMATION AND BASIC PERSONAL DETAILS
  Such as your full name, phone number, postal address, e-mail address, zip code.
  - How we use it
    We use this information to:
    - communicate with you, including sending statements and invoices, communications, news, alerts and marketing communications;
    - authentication purposes;
    - create customer accounts and operate, maintain and provide to you the features and functionality of Service Offerings.
  - Legal basis for the processing
    The processing is necessary for:
    - the performance of a contract and to take steps prior to entering into a contract;
    - our legitimate interests, namely administering Service Offerings, for marketing purposes and communicating with users; and to comply with certain legal obligations.
    - to comply with certain legal obligations.
- WEBSITE, BUSINESS AND MARKETING INFORMATION
  Such as company website, IP address, (LinkedIn ad spend, status of business, industry, business goals).
  - How we use it
    We use this information to:
    - operate, maintain and provide to you the features and functionality of Service Offerings;
    - determine relevant advertising / marketing activities.
  - Legal basis for the processing
    The processing is necessary for:
    - the performance of a contract and to take steps prior to entering into a contract; and
    - our legitimate interests, namely administering Service Offerings and for marketing purposes.
- CORRESPONDENCE AND COMMENTS
  When you contact us directly, e.g., by email, phone, mail, when you post on message boards, blogs or complete an online form or provide quality survey input, we will record your comments and opinions.
  - How we use it
    To address your questions, issues and concerns and improve Service Offerings, to determine products and services that may be of interest to you and to send you news, alerts and marketing communications in accordance with your marketing preferences.
  - Legal basis for the processing
    The processing is necessary for our legitimate interests, namely communicating with users and for marketing purposes.
- ALL PERSONAL INFORMATION SET OUT ABOVE
  - How we use it
    We will use all the personal information we collect to prevent and detect fraud, to operate, maintain and provide to you the features and functionality of Service Offerings, to communicate with you, to monitor and improve Service Offerings, our Website and business, and to help us develop new products and services.
  - Legal basis for the processing
    The processing is necessary for our legitimate interest, namely to administer and improve Service Offerings, our Website, our business and develop new services.
CATEGORIES OF RECIPIENTS
As required in accordance with how we use it, we will share your personal information with the following:
- SERVICE PROVIDERS AND ADVISORS
  Third party vendors and other service providers that perform services for us, on our behalf, which may include providing mailing or email services, tax and accounting services, payments processing, data enhancement services, fraud prevention, web hosting, or providing analytic services. Your personal information is never transferred to any third-party for the purposes of re-marketing to you.
- PURCHASERS AND THIRD PARTIES IN CONNECTION WITH A BUSINESS TRANSACTION
  Personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control or acquisition of all or a portion of our business.
- LAW ENFORCEMENT, REGULATORS AND OTHER PARTIES FOR LEGAL REASONS
  Third parties as required by law or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) enforce our Terms of Service or to protect the security or integrity of our Service Offerings or Website; and/or (c) exercise or protect the rights, property, or personal safety of Leadpages, our customers or others.
RETENTION PERIOD
For no longer than necessary for the purposes set out and in accordance with our legal obligations and legitimate business interests.

ARTICLE B – PERSONAL INFORMATION COLLECTED AUTOMATICALLY

CATEGORIES OF PERSONAL INFORMATION
- INFORMATION ABOUT HOW YOU ACCESS AND USE THE SERVICE
  For example, the website from which you came and the website to which you are going when you leave our Website, how frequently you access Service Offerings, the time you access Service Offerings and how long you use them for, whether you open emails or click the links contained in emails, whether you access Service Offerings from multiple devices, and other actions you take on Service Offerings.
  - How we use it
    We use this information to:
    - present Service Offerings to you on your device;
    - determine news, alerts and other products and services that may be of interest to you for marketing purposes; and
    - monitor and improve Service Offerings and our business, and to help us develop new products and services.
  - Legal basis for the processing
    The processing is necessary for our legitimate interests, namely: to tailor Service Offerings to the user and to improve Service Offerings generally; to monitor and resolve issues; for marketing purposes; to communicate with users; to contact users; and for the detection and prevention of fraud.
- INFORMATION ABOUT YOUR DEVICE
  We also collect information about the computer, tablet, smartphone or other electronic device you use to connect to Service Offerings. This information can include details about the type of device, unique device identifying numbers, operating systems, browsers and applications connected to Service Offerings through the device, information about the server upon which Service Offerings operates, your Internet service provider or mobile network, your IP address.
  - How we use it
    We use this information to:
    - enable Service Offerings to be presented to you on your device;
    - operate, maintain and provide to you the features and functionality of Service Offerings;
    - monitor and improve Service Offerings and business, and to help us develop new products and services.
  - Legal basis for the processing
    The processing is necessary for our legitimate interests, namely: to tailor Service Offerings to the user and to improve Service Offerings generally; to monitor and resolve issues; for marketing purposes; to communicate with users; to contact users; and for the detection and prevention of fraud.
CATEGORIES OF RECIPIENTS
As required in accordance with how we use it, we will share your personal information with the following:
- SERVICE PROVIDERS AND ADVISORS
  Third party vendors and other service providers that perform services for us, on our behalf, which may include providing mailing or email services, tax and accounting services, payments processing, data enhancement services, fraud prevention, web hosting, or providing analytic services. Your personal information is never transferred to any third-party for the purposes of re-marketing to you.
- PURCHASERS AND THIRD PARTIES IN CONNECTION WITH A BUSINESS TRANSACTION
  Personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business.
- LAW ENFORCEMENT, REGULATORS AND OTHER PARTIES FOR LEGAL REASONS
  Third parties as required by law or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) enforce our Terms of Service or to protect the security or integrity of our Service Offerings Offerings Offerings Offerings or Website; and/or (c) exercise or protect the rights, property, or personal safety of Med-Minds, our customers or others.
RETENTION PERIOD
For no longer than necessary for the purposes set out and in accordance with our legal obligations and legitimate business interests.