A long-term commitment to cancer survival.
View the Cancer Survival Toolbox®
The National Coalition for Cancer Survivorship (NCCS) honored Medical Minds at their 25th Anniversary “Rays of Hope” Gala for our long-term commitment to producing the award-winning Cancer Survival Toolbox®. This program is a gold standard in patient self-advocacy. It’s a free resource for cancer survivors and their loved ones, available in English and Spanish, that has the power to transform lives by providing both the tools to overcome fear and the inspiration to embrace survival.
In the late 1990s, the Medical Minds team worked at the agency of record leading prelaunch and launch activities associated with Rituxan®. At that time, Genentech was new to oncology, and the Cancer Survival Toolbox was a flagship program that demonstrated the company’s leadership and commitment in this important arena. Following the first 5 years of dedicated unrestricted grants from Genentech, almost every oncology pharma company has also supported the program through unrestricted grants.
In a long-term relationship starting in 1997, the Medical Minds team has maintained and updated the Cancer Survival Toolbox for NCCS. The original content was provided by a group of dedicated oncology nurses and social workers from leading advocacy groups, and our team created, designed, scripted, recorded and produced the program. Still available and relevant today the Cancer Survival Toolbox has been accessed by more than a million cancer survivors.