Prior to founding Medical Minds, our team was agency of record for the launch of Lap-Band®. We’ve followed the obesity market for many years and are very familiar with the growing epidemic and its links with diabetes and cardiovascular disease. Highlights of our work in this area include:
- Created promotional concepts and patient materials and orchestrated market research to support the European launch of Satiety’s TOGA® System
- Worked with KOLs to write more than 25 journal articles/book chapters on obesity-related topics, including the pivotal US clinical trials for Lap-Band, and postoperative management of gastric bypass surgery
- Developed Lap-Band positioning, branding, and product promotion
- As part of our work with Lap-Band, created the Council for Advances in Bariatrics (CAB) dedicated to changing misconceptions related to obesity and surgical intervention and teaching Lap-Band bariatric surgical techniques